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ZEAL, BBA Association, Subbalakshmi Lakshmipathy College of Science, Madurai organized a seminar on “Digital Marketing” on 03.02.2020. Ms.Shamila Ramachandran, Strategic Marketing Trainer & Consultant from Malaysia was invited as the resource person. The resource person highlighted the basics of digital marketing along with the strategies to be adopted to be a successful digital marketer. Various means of promoting entrepreneurial activities thorough digital marketing were also explained. The resource person also inaugurated the Research Club of the college.